Welcome to Tarleton State University Marketplace


Proud of its tradition, spirit and pride — especially the iconic purple and white — Tarleton has decided the time is right to add a new element to the brand. A tartan.
The tartan’s traditional pattern, named Ever Forward, Ever Onward to honor the Tarleton fight song, is a nod to the school’s rich history and vibrant future as it moves closer to becoming the premier student-focused university in Texas and beyond.

The six lines in the tartan pattern represent the university’s six core values: tradition, integrity, civility, excellence, leadership and service.

All proceeds benefit students in the College of Business Administration.


Tarleton Tartan Products