Proud of its tradition, spirit and pride — especially the iconic purple and white — Tarleton has decided the time is right to add a new element to the brand. A tartan.
The tartan’s traditional pattern, named Ever Forward, Ever Onward to honor the Tarleton fight song, is a nod to the school’s rich history and vibrant future as it moves closer to becoming the premier student-focused university in Texas and beyond.

The six lines in the tartan pattern represent the university’s six core values: tradition, integrity, civility, excellence, leadership and service.

All proceeds benefit students in the College of Business Administration.



Due to COVID-19 we are not staffing the office regularly. If you would like to pick up your product(s) in person, please email  tartan@tarleton.edu  to schedule a pick-up time.  Pick up orders will be available in the Business Building Rm# 173 during business hours.

Tarleton Tartan Products

Products